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* Dow Jones & Co. said it will expand the number of color advertising pages available in the Wall Street Journal next year to 20 from six, and will raise advertising rates. The Wall Street Journal will increase its general U.S. advertising rate by 3% beginning Jan. 2, and the weekly financial publication Barron’s will increase its advertising rate 4% starting with its Jan. 7 issue.

* Starbucks Corp. will open its first outlet in Spain in the spring under a joint venture with companies there--Grupo Vips and Europastry. Grupo Vips will be the majority shareholder.

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