P&G; Alters Drink Label After Complaints
Reuters
Less than three months after its Sunny Delight orange drink was branded “junk food” containing little real juice by a consumer group, Procter & Gamble Co. agreed to change the label of the sugary beverage.
Sunny Delight no longer will be described as a “real fruit beverage,” but as “orange-flavored citrus punch and other natural flavors.”
The consumer products giant also agreed to change the picture on the label to show a variety of fruits and not just oranges.
The changes come after the Florida Department of Citrus and the Center for Science in the Public Interest, a consumer health nonprofit group, accused Procter & Gamble of deceptive marketing of Sunny Delight to children and parents.