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* Advanced Micro Devices Inc. said President Hector Ruiz would become chief executive of the maker of chips for personal computers, succeeding retiring founder Jerry Sanders, on April 25.

* Boeing Co. will take a first-quarter write-down of as much as $1.9billion to meet a new accounting rule that changes the way it must account for goodwill from acquisitions.

* Krispy Kreme Doughnuts Inc.’s fiscal fourth-quarter profit almost doubled as the company added stores and sold more doughnuts. Net income rose 94% to $8.26million, or 14 cents a share, from $4.26 million, or 8 cents, a year earlier, the company said. Revenue in the quarter ended Feb. 3 rose 43% to $117.1 million.

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* Zale Corp., the largest North American jewelry retailer, said Chairman and Chief Executive Robert DiNicola would retire in July, 17 months after he rejoined the company. No successor was named.

* The editor of the Harvard Business Review, who acknowledged a relationship with former General Electric Co. Chairman Jack Welch after interviewing him for an article, resigned. Suzy Wetlaufer editor since October 2000, said she would return to the magazine as editor at large in mid-April.

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