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Sara Lee to Offer Bread Without a Crust

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Associated Press

Sara Lee Corp. wants to take over a duty moms have carried out for kids for decades--slicing the crusts off white bread.

IronKids Crustless Bread will sell it for about 75 cents more than the price of crusted bread, or $2.59 to $3.39 for a 16-ounce loaf, depending on the market.

Sara Lee will spend nearly $10 million, making it the bakery group’s biggest product launch.

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Sara Lee shares were unchanged at $21.07 on the NYSE.

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