AOL Offers Low-Cost Internet Service
Time Warner Inc.’s America Online unit has launched a preliminary version of a lower-priced Internet service it can pitch to subscribers who call to drop the flagship service for a cheaper rival.
The modem dial-up service, which debuted this month under AOL’s Netscape brand, will cost $1 a month until the end of February. It will cost subscribers $9.95 a month beginning in March, compared with $23.95 for the full-fledged AOL service.
The new service is a stripped-down and lower-cost version of AOL’s flagship service, minus extras such as original programming and high-speed Internet music videos.
AOL is offering a cheaper alternative after watching millions of subscribers flee to lower-cost rivals such as the Juno and NetZero services owned by United Online Inc.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
