Sexy? Let’s put it to a vote

The so-called “reality” genre of television programming is proliferating not only in prime time but now in daytime too. ABC said Thursday that it will integrate a “reality” contest story line into its long-running soap opera “All My Children.”

The plan is to have two of the show’s regular characters form a cosmetics company and begin a search for the sexiest man in America. The producers will then hold tryouts in various cities that will be taped for inclusion in the drama. Videotapes and photos also can be sent in for consideration.

Twenty-five finalists will be put to a vote of viewers, with the winner getting an appearance on “All My Children” in September.

LEE MARGULIES