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They’ll flock to this trendy eatery

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Hartford Courant

I’ve never really been a bird-feeder kind of guy.

Not that I have anything against birds.

It’s just that most of my interaction with birds involves driving, and I certainly have little interest in feeding these things.

The other reason I’ve never been big on bird-feeding is that I don’t particularly enjoy watching others eat.

I mean, whether it be an animal, insect, reptile or human, the act of eating is really pretty gross.

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And no one looks good doing it. Even supermodels, if they ate, couldn’t make it attractive.

Plus, I have this in-law who eats like a boa constrictor. I’m serious -- he’ll swallow a half-chicken whole, and you can watch the lump work its way down his neck and into his body.

Anyway.

I got this bird feeder for Christmas, and despite many reservations, I finally stuck it to the kitchen window, filled it with seed and then waited for the first bird to drop in for a bite.

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That was well over a week ago, and I haven’t had one customer.

At first, I thought it might have been me. So I checked my “Complete Idiot’s Guide to Bird Watching” (for some reason, whenever anyone gives me a gift, it’s always paired with the appropriate “Complete Idiot’s Guide”).

Eventually I discovered that birds establish winter feeding territories in the fall.

It was, of course, at this point that I realized what my problem was -- marketing. If I was going to attract the feathered crowd, I needed to get the word out that there is a trendy new dining establishment in the neighborhood.

Although I am still working on it, here are the main parts of a 10-point promotional plan that I believe will turn my kitchen window into one of those places where you won’t be able to get a reservation even if you use my name.

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1) Come up with a catchy name. Right now I’m thinking “The Bill and Claw.”

2) Create some atmosphere; maybe add music, candles and a few potted plants.

3) Have a grand opening, and invite restaurant critics (they’ll eat anything if it’s free).

4) Offer a complete range of valet services.

5) Distribute fliers in the forest and parks, and put up a neon sign that flashes “Eats.”

6) Create a buzz. Nothing is more effective than word of beak.

7) Play hardball; spread the rumor that your neighbor doesn’t wash her hands before filling her feeder.

8) Open a fly-thru window.

9) Try such proven gimmicks as the Early Bird Special for senior birds, two-for-one coupons and happy hour.

10) If all else fails, go with a can’t-miss crowd-pleaser -- karaoke.

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