Group opposes stealth ads
From Associated Press
They’re stealth commercials within a television show: a soft drink can in front of an “American Idol” judge, a bag of chips offered to a starving “Survivor” contestant.
A watchdog group says these embedded ads are getting out of control, and has asked federal authorities to enact stricter rules regarding their use.
“TV stations are turning programs into infomercials, but viewers are often not aware that these ads are ads. That’s totally unfair,” said Gary Ruskin of Commercial Alert, which filed separate complaints with the Federal Communications Commission and Federal Trade Commission.
From Associated Press
