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Questions for the learned minds of the motion picture industry: If all the new “technological methodologies” mentioned in Elaine Dutka’s “Audience Tests: Plot Thickens” (Aug. 31) are so great at pointing the way to surefire moviemaking, how come we’re still surfeited with so many stinkers?

If online methodology and research is the cutting edge of both present and future, why are so many films panned by critics and shunned by movie audiences?

Just because someone struck oil by suggesting new endings for “Big Daddy” and “Fatal Attraction” doesn’t mean that the various processes are infallible. Irving Thalberg, then MGM’s production head, performed the same feat more than 72 years ago with “The Champ” and “Sin of Madelon Claudet” minus any fanfare.

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David R. Moss

Los Angeles

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