Coors Pulls Ads After Anheuser Complaints

Adolph Coors Co.’s Coors Brewing Co. is stopping advertisements on CBS television that claim its Aspen Edge beer tastes better than Michelob Ultra, according to Anheuser-Busch Cos., which makes Michelob.

Coors decided to pull the ads after Anheuser-Busch filed a challenge with CBS, Anheuser-Busch said. It said the ads were misleading and made “unsubstantiated claims about consumers’ taste preference.”

Viacom Inc.’s CBS and General Electric Co.’s NBC last week said they would stop airing some Miller Brewing Co. beer commercials that the networks decided were unfair to Anheuser-Busch’s Budweiser and Bud Light brands.

Anheuser-Busch and Coors did not return calls for comment.