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AOL Settles Trademark Dispute With Playboy

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From Reuters

Internet provider America Online settled a trademark dispute with Playboy Enterprises Inc. after an appeals court backed Playboy in litigation dating back five years.

Terms were not disclosed.

Playboy sued Excite Inc. and Netscape, which used Excite technology, claiming those Internet companies had infringed the trademark on “playboy” and “playmate.” AOL now owns Netscape.

Playboy objected to the inclusion of those two terms in a list of 400 words, many of them explicit sexual expressions, that would trigger sex-oriented banner ads unrelated to Playboy, but not identified as sponsored by others.

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