Record $2.7 Billion Credited to Sports
Although there still is no NFL team, sports events in the Los Angeles area attracted a total of 27 million fans and generated an all-time high of $2.7 billion in overall economic revenue in 2003, according to a UCLA study.
The study released Monday was conducted by the UCLA Anderson School of Management to measure the effect of sports events in the five-county region that includes Los Angeles, Orange, Riverside, Ventura and San Bernardino counties.
Data collected from 56 sports organizations in the area included revenue, employment and attendance figures.
The study showed there were 3,023 full-time jobs and 11,292 part-time jobs in the sporting event industry.
The three events with the highest paid attendance in 2003 were 120,000 at the Auto Club 500 at California Speedway; 93,172 at the UCLA-USC football game at the Coliseum; and 86,848 at the Rose Bowl game.
Revenue generated by the industry was up 11% from the 2000 study, and attendance rose by 16%.
From Associated Press
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