Shopping.com to Sell Its Own Stock in IPO

Shopping.com, a price-comparison website, will sell as much as $142 million in stock in an initial public offering to raise cash for general corporate purposes including possible acquisitions, the company said in a prospectus Monday.

The Israel-based company will sell 6.87 million shares, including 1.8 million offered by shareholders, at $18 each, it said in the filing with the Securities and Exchange Commission. The company may sell an additional 1 million shares if there is enough demand, it said.

The company estimated that after fees it would have proceeds of $92.3 million from the sale. Shopping.com will use the money for working capital, including possible acquisitions and investments, it said.

The company gets about 43% of its revenue from Google Inc., from fees that Google’s advertisers pay when users click a “featured resources” section in Shopping.com, the company said, although Google has now begun its own online comparison service called Froogle.