AFLAC duck is no M&M; fan
They melt in your mouth, not on the campaign trail. In a nationwide election to choose America’s favorite product mascot, the M&M; characters finished first with 22% of the vote, followed by the AFLAC duck, Mr. Peanut, the Pillsbury Doughboy and Tony the Tiger.
The results were announced Monday by the American Assn. of Advertising Agencies, which sponsored the vote to promote its convention this week. As part of the festivities, a mascot motorcade rolled through New York City on Monday.
Roughly 630,000 votes were cast in the online poll.
The AFLAC duck led in early balloting but faded after the voting deadline was extended. Actor Gilbert Gottfried, who supplies the duck’s voice in TV ads, said he suspected “foul play” in the duck’s second-place finish: “This is like the Bush-Gore election. There should be an investigation.”
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Roy Rivenburg
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