News Corp. Developing Software for Ad Sales
From Bloomberg News
News Corp. is developing software to help it sell display advertising on the Internet.
The company plans to boost sales by using a “treasure trove” of information on millions of teenagers and young adults gleaned from websites such as MySpace.com, News Corp. President Peter Chernin said at an investor conference.
The New York-based company can use the data to sell ads targeting specific audiences sought by advertisers, Chernin said.
