Sellers Miss Out With Low-Priced Brokerages

I have to laugh at the example given for a “discount brokerage shake-up” (“Low-priced Brokerage Is Shaking Up Real Estate,” Dec. 1):

The seller’s townhome sold for $780,000, a whopping $1,000 above the asking price.

By her own admission, similar models had already sold for above $800,000. A competent full service brokerage (agent) would have in all likelihood secured an offer far in excess of the previous sale comps.

One wonders whether Kathryn Lemon would still be crowing about a fall cruise if she knew that she could have sold her property in excess of $840,000, more than making up for the cost of a “high-priced brokerage.”

Jeffrey A. Giordano

Keller Williams Realty

Hollywood Hills