Chrysler Wooing Iacocca to Pitch Car Discount

Chrysler Group is trying to complete an agreement with former Chairman Lee Iacocca to appear in commercials to promote the automaker’s offer on an employee discount to all buyers.

Actor Jason Alexander also will star in the commercials, uttering Iacocca’s line, “If you can find a better car, buy it,” a Chrysler spokesman said.

Iacocca had used that line in 1980s television commercials that helped rescue the automaker, now a unit of DaimlerChrysler.

Iacocca, 80, is negotiating to be paid a fee and an additional amount for every vehicle sold to support the Iacocca Foundation for diabetes research, the spokesman said.