Levi Strauss Opens Jeans Store in Vietnam
From Times Staff and Wire Reports
Levi Strauss & Co. opened its first jeans store in Vietnam to tap the potential market of young people hungry for American fashion in the communist country, state-controlled media reported.
The store opened at a shopping center in Hanoi, and the San Francisco-based company planned to open additional stores elsewhere in the country, the Vietnam Economic Times said.
A Levi Strauss executive said the company expected to open another store this week at a shopping center in the southern hub of Ho Chi Minh City, formerly called Saigon.
