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Advertisers’ Results, Not Clicks, Are True Gauge

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If I held Google stock (which I don’t), I would spend all of my spare time online clicking on the text ads that are posted next to the search engine results -- regardless of whether or not I was interested in the products or services being advertised (“Google Impresses Investors as Ads Push Profit Up 500%,” April 22).

I can’t be the only person who has thought of this -- has anyone asked the companies that advertise on Google if their profits are up as a result of advertising on Google?

That’s really the only true measure of success -- the rest of it is a house of cards.

Adam T. Leavitt

Santa Monica

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