TiVo Cuts Price of Digital Video Recorders in Half
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TiVo Inc. slashed the price of its machines by as much as half.
Customers who sign up for a one-year subscription will get a $150 mail-in rebate, bringing the price of the company’s most basic box to $49.99 from a previously discounted $99, Alviso, Calif.-based TiVo said. The promotion will end Nov. 27.
The discount, which cuts the set-top box’s price to its lowest level, is part of TiVo Chief Executive Thomas Rogers’ plan to attract subscribers. TiVo in August forecast a loss of as much as $25 million this quarter as it spends more on marketing.
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