BBC’s website to be revamped

The British Broadcasting Corp., the world’s oldest public-service broadcaster, said it will overhaul its website to include more user-generated content. It also aims to be the “premier destination” for unsigned music groups.

The broadcaster said it needed a new “creative response” to the changes in consumer behavior caused by Internet technology.

The BBC’s strategy for the next six years follows the success of MySpace.com and other websites that build a community of users, including fledgling rock bands, that share common interests. The BBC aims to create a “broadband-based teen brand” and a “single music strategy” across all its platforms and to allow more personalization as users “create the equivalent of their own radio station.”