Dolly and Elvis say ‘y’all come’
In a new television commercial promoting Tennessee tourism, a dashing young Elvis Presley drives his red convertible Corvette Stingray in a clip from his 1967 film “Clambake.” But this time, the bouffant blond riding in shotgun has a familiar Appalachian twang.
Music icons Dolly Parton and Presley appear in the ad together through digital insertion. State tourism officials believe it is the first time Elvis has digitally appeared in a television commercial with a celebrity.
Susan Whitaker, the state’s tourism development commissioner, said the ad was conceived by Memphis advertising agency Chandler Ehrlich and had to be approved by Elvis Presley Enterprises and Metro Goldwyn Mayer. The process took about six months.
The ad is being aired in 14 cities within easy driving distance of Tennessee.
Start your day right
Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week.
You may occasionally receive promotional content from the Los Angeles Times.
