TiVo to Supply Software to Cox

TiVo Inc. on Thursday said it had agreed to provide cable company Cox Communications Inc. with software for digital video recorders.

The deal with Cox comes on the heels of TiVo’s recent patent win against satellite TV broadcaster EchoStar Communications Corp., and further strengthens TiVo’s hand against cable companies that provide their own DVRs to customers. Financial terms of the deal were not disclosed.

Shares of Alviso, Calif.-based TiVo rose 50 cents to $7.68.

The deal with Atlanta-based Cox is TiVo’s second agreement with a major cable operator. The company announced a similar deal with Comcast Corp. about a year ago. It also has a deal with satellite TV provider DirecTV Group Inc.

As with the Comcast deal, TiVo’s agreement with Cox will allow customers to use TiVo’s DVR capabilities without swapping out boxes. Instead, TiVo will customize its software so it can be downloaded onto Cox’s existing DVR boxes.