Wal-Mart Seeks Change to Coke Delivery System
From the Associated Press
Wal-Mart Stores Inc. told Coca-Cola Co. that it would double its purchases of Powerade if the sports drink is delivered to its stores through its own warehouses rather than through the bottler system, and that it could jump to a private label if Coke can’t do what Wal-Mart requests, the world’s largest soft-drink maker said in a court filing.
Coke warns that a private-label competitor to Gatorade could deprive Powerade of any future growth opportunities in Wal-Mart stores.
