Blockbuster adds to online rental program
From Bloomberg News
Blockbuster Inc., the world’s biggest video chain, will let customers who rent movies by mail return them to the company’s stores to compete with Netflix Inc.
Under the Total Access program, customers who rent movies via the Internet can return them through the mail or exchange them at Blockbuster locations for free movie rentals, the Dallas-based company said. The service started Wednesday.
Shares of Blockbuster rose 8 cents to $4.
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