A city with many identities, and none

Investors whisper in baroque cafes, unfolding blueprints for this restless city where Faust sold his soul to the devil and Porsche and BMW factories rise like sleek music boxes on the outskirts.

Leipzig is a dream unfinished. The Romantics spun poetry here, the communists came and went, but the town’s penchant for commerce has endured, making it one of the few successes to emerge from the former East Germany. The Leipzig spirit is so bold that it challenged the capitals of the world to host the 2012 Olympics.

London won, Leipzig shrugged.

“Someone once said Leipzigers were megalomaniacs with pleasant dispositions,” said Mayor Burkhard Jung, a tall man with sharp features, sitting next to an aide who often, yet discreetly, checked his wristwatch. “We have to have the biggest train station, the biggest town hall, the best university.”

From its ornate center to its coal-dusted neighborhoods, this is a metropolis of converging identities.

One Leipzig is the numbing rectangles of communist architecture and unskilled factory workers who didn’t flee west after the Berlin Wall fell. It’s a place of 19% unemployment and 50,000 vacant apartments, where streets echo with the scrape of backhoes and bricks tumbling from buildings under demolition.

The other Leipzig is a mix of martini-chic and bohemian aloofness, where young women buy the cheapest trinkets in designer stores just to walk out with the bag. Vegetable markets and old world facades sometimes sit incongruously next to the chrome angles of new offices housing Internet start-ups, law firms and venture entrepreneurs.

“If you want to be a successful businessman, you will ultimately stumble upon Leipzig,” said Rene Holzer, a founder of Nutzwerk, which developed an anti-virus computer technology. “But there’s also a generation of unemployed that will not go away. You feel sorry for the older ones. My parents are jobless.... They are the ones who hoped for change but didn’t profit from it. The younger generation has profited and I think our parents are bitter.”

That is the narrative of the former East Germany, a region left surly by years of capitalism and scurrilous western speculators. Leipzig has its share of disenchantments with reunification; more than 100,000 jobs vanished in the 1990s. But with its history and energetic personality, the city also seems an anomaly.

Geographically in the east, the town’s psyche fits comfortably with the west, sort of like a Cold War double agent. After German reunification in 1990, BMW and Porsche moved factories here, DHL opened a transportation hub, a soccer stadium was built for the 2006 World Cup and the centuries-old Art Academy and trade fairs gained international renown.

Layered amid this stop-go economic revival is Leipzig University, which will celebrate its 600th anniversary in 2009.

The intellectual and musical character was shaped by the likes of Martin Luther, Johann Sebastian Bach and Johann Wolfgang von Goethe, whose Faust is memorialized in a statue outside the Auerbachs Keller beer hall.

Like Faust’s bargain with the devil, Leipzig’s soul is roused over what to preserve and what to forgo in the journey toward reinvention.

Helga Hassenrueck is a diminutive professor with a gift for stinging adjectives. There is a mood of requiem in her office at the organization to rebuild St. Paul’s Church (Paulinerkirche), which was part of the university until the communists blew it up in 1968. The university doesn’t want a cathedral, and instead plans to construct a large hall that will resemble a nave but hold none of the icons saved from St. Paul’s.

“By not rebuilding the church you wipe away the history of Bach and Mendelssohn,” Hassenrueck said. “You can’t ignore this importance. A building of so much symbolic power should not become an empty shell.”

Another member of the church committee, Daniel Fickenscher, said: “We’re a town that doesn’t know its values. We haven’t fully overcome communism. We’re always having the discussion of who we are. When we made a bid for the Olympics, we were all Olympians. When we built the World Cup stadium, we were all soccer fans. Now soccer is over and there’s no identity. We have no idea of the future except to move on.”

The future is a few blocks away in Holzer’s office, where a model of his antivirus technology, SaferSurf, blinks like a fluorescent octopus in a glass case.

He was raised in the east, and unlike much of it, he said, Leipzig is less sullen, more innovative, its citizens more likely to smile at you in the bakery. He moved the company of 15 employees here from nearby Halle in 2001.

“Today you may be a business star,” he said. “Tomorrow you may be a bigger star. It’s a town of possibilities. When BMW thought about a new plant, it had offers from different places. So the company wanted to see who had the least amount of bureaucracy. Leipzig won because its people worked over Christmas to make the deal happen.”

Like others doing well here, Klaus Eberhard arrived from the west in the early 1990s. A physicist from Bavaria, Eberhard had planned to be a real estate investor. Instead, he befriended painters from the Art Academy, and today he owns the Galerie Hotel Leipziger Hof, where 250 canvases hang in hallways and guestrooms.

The hotel’s slogan is “Here you sleep with an original.”

A meticulous man in a mustard-colored blazer, Eberhard sits amid the muted realism of painters from the old East Germany and the vibrant brushstrokes of today’s young artists.

“The painters weren’t selling much back then, and I started buying with the help of an expert,” he said. “These artists are now known around the world. My collection is part of this city, it’s a singular thing.”

The hotel is a flourish on a street where some buildings have been restored and others sag with broken windows and rotting thresholds.

It is a neighborhood where the grit is part of the charm and where optimism, not statistics and subsidies, is the better part of renewal.

On streets like these it is clear that the early euphoria of reunification has slumped into the incremental reality of building something new.

The change is still raw, and Eberhard said art and literature have yet to articulate what the end of communism has meant to Leipzig and the rest of the east.

“It’s still too close, maybe,” he said. “But I am a bit surprised it hasn’t happened yet.”

jeffrey.fleishman@latimes.com