State milk campaign is heading to theaters
From a Times staff writer
California’s milk processors are taking their celebrated “Got Milk?” advertising campaign to the movies.
Beginning next month, the latest iteration of the long-running TV and print promotion will be seen on 600 cinema screens statewide. The pre-movie commercial is a two-minute “mini-feature” that includes the recent television spots featuring space aliens who come from a milk-deprived world and mispronounce the word “dairy.”
Developed by San Francisco-based Goodby, Silverstein & Partners for the state’s dairy industry, the “Got Milk?” campaign is now in its 13th year. “Got Milk?” is a federally registered trademark.
