Ford Chief Seeks to Change Business Model
From Times Wire Reports
Ford Motor Co., the nation’s No. 2 automaker, must change the way it does business to turn around, the company’s head said in an e-mail to workers.
“The business model that sustained us for decades is no longer sufficient to sustain profitability,” wrote Chief Executive Bill Ford. He said the company was updating its business model and altering its structure to make Ford “a stronger, more competitive company.”
