Kohl’s to sell Tony Hawk skate shoes

Skateboard icon Tony Hawk has signed an exclusive deal with Kohl’s Corp. to sell footwear under his brand through the mid-level retailer.

Hawk will begin selling his shoes at Kohl’s 800-some stores and its website this month, the company was set to announce today. The fashion and skate shoes will be targeted to young men and boys.

Menomonee Falls, Wis.-based Kohl’s plans to price the Hawk line at about $40 a pair.

“There are a lot of skate shoes out there that kids just can’t afford, and so in doing this, in going online and at Kohl’s, it makes it affordable for those kids and their parents,” Hawk said.

Hawk provided inspiration for the shoes, but Kohl’s produced the actual design for the brown, black, white and patterned footwear, Kohl’s President Kevin Mansell said.

Many of the shoes feature the bird of prey also found on Hawk’s shirts.

Kohl’s started carrying the Tony Hawk Clothing line of tops and bottoms last year.