NPR is planning a new news show
Encouraged by the growth of its weekday news program “Morning Edition,” National Public Radio said Wednesday that it was developing a new news and information program to compete with ... “Morning Edition.” The new morning show, as yet untitled, will be aimed at people in the 25-to-44 age bracket. NPR already is testing ideas and plans to roll out the program on some stations in September.
“ ‘Morning Edition’ is a tremendous success and a daily priority for millions of Americans, but one size doesn’t fit all when it comes to news and information,” NPR Chief Executive Ken Stern said. “The 25-to-44 age group is underserved by the media and seeking smart, thoughtful content relevant to their lives.”
The program is intended not only for public radio stations that don’t presently carry “Morning Edition” but also at those that do: They will be able to run it on digital channels and their websites. It will also be available on satellite radio.
-- Lee Margulies