ValueClick to acquire MeziMedia
Internet advertising broker ValueClick Inc. agreed Monday to buy comparison-shopping site operator MeziMedia Inc. for at least $100 million in cash.
Additional payments based on performance might raise the payment to as much as $352 million, depending on whether closely held MeziMedia meets goals after the completion of the sale through 2009, Westlake Village-based ValueClick said.
Monrovia-based MeziMedia will expand ValueClick’s comparison-shopping business in the U.S. and give it a presence in China, ValueClick said. MeziMedia’s management will join ValueClick.
The purchase was approved by both boards and the stockholders of Mezimedia. ValueClick said it expected to complete the deal in August.
MeziMedia employs about 160 people in Monrovia, Shanghai and Tokyo. It had sales of about $40 million in 2006 and had about 10.5 million U.S. visitors to its comparison-shopping and online-coupon websites, Smarter.com and CouponMountain.com.