Guaranteed low prices bring sales
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From Times Wire Services
Lowest price guarantees appear to be an effective inducement for consumers to make purchases.
According to a survey commissioned by PriceRunner.com, 65% of shoppers have made a purchase at least partly because of this type of guarantee.
Nearly 60% of them searched out prices on the same product elsewhere and 47% of them said they did actually find a lower price. However, only 26% said they tried to get money back after finding a lower price.
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