Twinkies bring back banana filling
Twinkie lovers, get ready to go bananas. The sweet treat known for its golden spongy cake and its creamy vanilla center is returning to its roots with banana-creme filling -- the flavor that first made the snack a hit more than 70 years ago.
Hostess, owned by Kansas City, Mo.-based Interstate Bakeries Corp., has begun selling the snack cakes with a filling that tastes just as sweet as the standard vanilla but with a subtle hint and smell of banana.
From 1930, when the Twinkie was invented, to the 1940s, Twinkies were filled solely with banana creme. But a banana shortage during World War II forced Hostess bakers to replace it with the vanilla flavor.