Electronic Arts buys stake in The9
From Times Wire Services
Electronic Arts Inc., maker of computer games such as “The Sims,” is investing $167 million for a 15% stake in China’s The9 Ltd., sending The9’s shares as much as 18% higher.
Redwood City, Calif.-based Electronic Arts also licensed its “FIFA Online” soccer game to Shanghai-based The9 for distribution in China, the companies said. Electronic Arts is expanding in Asia by partnering with regional game companies.
