Something smells, and it’s all in Details
WASHINGTON -- The “Holiday” issue of Details magazine stinks.
I mean that quite literally. It reeks. It is pungent with odor. This is because the magazine is stuffed with ads for cologne or perfume or parfum or whatever you call the stuff desperate guys swab on their bodies in the hopes of getting lucky.
The special issue contains nothing about any holidays, but it does contain ads for Versace Man and Calvin Klein Man and Tom Ford for Men and Prada Amber Pour Homme and Dolce & Gabbana Light Blue Pour Homme and Burberry Touch for Men and Jean Paul Gaultier le Male, among other fragrances. All these ads are drenched with the product they advertise and the scents mix and mingle and rise from the magazine in a vapor that envelops the reader. The cumulative effect is akin to drowning in a huge vat of Ty-D-Bol.
It’s not fair to judge a magazine by its ads, but the articles in Details also reek of perfume, literally and figuratively.
Founded in 1981, Details is a magazine aimed at men in their 20s, and if its editorial content truly reflects the interests and concerns of America’s young males, then we are in deep, deep trouble. A few years ago, Details ran articles titled “The Agony of the Adult Pimple” and “The Nightmare of the Office Bowel Movement.” This year, it has run pieces called “You’re Not Shaving Properly” and “Are You Wearing Mom Jeans?”
This nonholiday Holiday issue contains “articles” on how to tie a bow tie and “how to dress for the weekend.” There’s a whole section on stuff that’s judged to be OK to wear, including velvet blazers, bow ties, gray-plaid tuxedos, black jeans and patent leather shoes. There’s also a dire warning about how to avoid a horrible fashion mistake: “Put Your Collar Back Inside Your Jacket.” Details is very serious about that. Wearing your shirt collar open and splayed out over the lapel of your sport jacket “makes you look like a game show host.”
How do the guys at Details know this stuff? They checked in with Vincent Boucher, who is identified as “an L.A. stylist who works with Kiefer Sutherland.” Who would know better?
They also checked in with soccer star David Beckham and asked him the question that’s on everyone’s mind: “Do American men wear fragrance differently from British men?”
“I don’t really know yet,” Beckham replied. “I haven’t been here long enough to smell enough men. You’ll see paparazzi pictures of me smelling other men.”
But Details isn’t entirely filled with moronic fashion tips. There are also moronic articles. One of them, “A Guide to Modern Office Etiquette,” informs us that it’s just not right to misspell words in e-mails or to talk to co-workers while standing at a urinal. It also reports that you should never cry at the office.
There are some real articles in Details -- a profile of a young Marine killed in Iraq and a piece on the ne’er-do-well American son of former Liberian dictator Charles Taylor -- but they seem out of place.
But I don’t want to be totally negative. Details isn’t all bad. It’ll come in handy when you need some cologne for your next date. Just open to any page and rub it all over your body.
