Microsoft buys e-shopping firm
From Times Wire Services
Microsoft Corp. bought Internet shopping company Jellyfish .com to gain technology to lure users from search-engine leader Google Inc.
Jellyfish.com, based in Middleton, Wis., offers a search tool that links to products from Target Corp., Barnes & Noble Inc. and other stores. Shoppers who make a purchase through the service receive part of the ad revenue Jellyfish.com gets from the retailer in the form of credits.
Microsoft, based in Redmond, Wash., is using acquisitions to chase Google in the market for Internet searches.
