Google develops new ad measure
Google Inc. said it had developed a system that would let advertisers limit and measure the number of times users view ads on its partners’ sites.
Clients will be able to better place ads based on the number of views they get and the number of users that visit a website after seeing it, Mountain View, Calif.-based Google said. The technology will be available within months, Google said.
The product comes out of Google’s acquisition of online ad company DoubleClick Inc., bought in March to boost sales of promotions with pictures and videos.