A call for sexual responsibility
A cellphone ring tone that sings “Condom, condom!” has been launched to promote safe sex in India, where condoms carry a strong social stigma and HIV and AIDS are growing problems, health experts said.
The tone features a professional singer chanting the word condom more than 50 times, a playful approach that public health activists hope will spark discussion and make condoms more socially acceptable.
The ring tone was launched Aug. 8 and has been downloaded 60,000 times, said Yvonne MacPherson, country director of BBC World Service Trust India.
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