EU says this Bud’s not for Anheuser
from times wire services
A European Union high court scrapped a trademark for Anheuser-Busch’s “Bud” beer name in Europe, handing a victory to Czech rival Budvar.
The Court of First Instance in Luxembourg said the EU’s trademark agency had “made several errors” in rejecting arguments by Czech brewer Budejovicky Budvar against St. Louis-based Anheuser-Busch’s trademark application. The ruling means Anheuser-Busch can no longer claim trademark rights for the entire EU region but must rely on separate national trademarks
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