Sorry, very wrong number

Some customers calling the consumer-relations hot line on a Fisher-Price DVD are getting an invitation for relations of a different sort.

Mattel Inc.’s Fisher-Price unit apologized Tuesday for including an incorrect telephone number for customer service on the back of a DVD sleeve that is actually the number for an adults-only hot line.

The company’s “Digital Arts & Crafts Studio” DVD had a consumer relations hot line printed twice on its sleeve, once correctly and once incorrectly. The correct number is (888) 892-6123.

“Fisher-Price sincerely apologizes for any inconvenience consumers may have experienced as a result of the misprinted phone number on the Digital Arts & Crafts Studio software sleeve,” the company said in a statement.

Fisher-Price said that it has taken “prompt action” to remedy the situation and added that “process improvements” have been made to prevent the mistake from recurring.