Yahoo celebrates ‘open’ mantra

For the first time since it fought off an unsolicited takeover bid from Microsoft Corp., Yahoo Inc. on Thursday threw open its doors to give the media a glimpse of what it has planned to improve its waning fortunes.

The event at its Sunnyvale, Calif., headquarters was all about Yahoo’s new mantra: Be open. It featured a lineup of executives who showed off how they plan to redesign popular parts of Yahoo to include more content from elsewhere on the Web.

Executives say the changes are designed to enhance the Yahoo experience for the company’s more than 500 million users worldwide and for its advertisers. It’s a bid to help Yahoo attract and engage more users while recapturing momentum it has lost to Internet search giant Google and up-and-comers such as Facebook.