A beachy start

The concept of the new James Perse store in the Malibu Lumber Yard complex is “beach house,” but to help bring in a crowd for its opening party, it employed two other magnetic summer-themed words: keg party. Of course, this being Malibu, and the store being more high-end than, say, your typical frat house, there were plenty of custom touches: The kegs were clad in cozies, and the store’s graphics were everywhere from the beach chairs to the ice cream cart that served up dessert. The crowd? It was definitely relaxed.

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See more Photo Booth shots from the keg party at the James Perse store in the Malibu Lumber yard.