QUICK TAKES - March 25, 2009
At a time when newspapers, magazines and TV news continue to lose readers and viewers, at least one part of the traditional media has continued to grow robustly: National Public Radio.
The audience for NPR’s daily news programs, including “Morning Edition” and “All Things Considered,” reached a record last year, driven by widespread interest in the presidential election and the general decline of radio news elsewhere. Washington-based NPR released new figures Tuesday showing that the cumulative audience for its daily news programs hit 20.9 million a week, a 9% increase over the previous year.
The favorable audience data, however, haven’t spared NPR from the budget woes that are affecting almost every news organization in the nation.
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