BUSINESS BRIEFING / MARKETING
Times Wire Reports
PepsiCo Inc. is removing the iPhone application that promised to help men “score” with various types of women about a week after it was criticized for stereotyping.
PepsiCo had launched the “Amp up before you score” application to promote its Amp energy drink. It gave users pickup lines to woo two dozen stereotypes of women, from “nerd” to “foreign exchange student,” and a scoreboard to keep track of their conquests.
