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Facebook beats Google as most visited site in 2010

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Facebook kept a high profile in 2010.

“The Social Network,” a fictionalized account of the social networking site’s founding, took box offices by storm, Facebook Chief Executive Mark Zuckerberg was named Time magazine’s person of the year — and online intelligence company Experian Hitwise reported that Facebook was the top-visited website for 2010, beating out Google’s homepage.

It was Facebook’s first time in the top spot, according to Hitwise. The social networking site got 8.93% of all U.S. visits between January and November 2010, and Google came in second with 7.19%, followed by Yahoo Mail and YouTube. (When all Google and Facebook properties were combined, however, Google got a higher percentage of visits.)

“Facebook” was also the most-searched term for the second year in a row, followed by “facebook login” and “youtube.” The analysis also found that Kim Kardashian was the top-searched person, “Star Wars” the top movie search, and Lady Gaga the top music search. And, in a less-than-stellar sign for the real estate market, “houses for rent” and “homes for rent” topped combined searches for “houses for sale” and “homes for sale.”

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abby.sewell@latimes.com

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