Meet the expert: Bonnie Nijst

Meet the expert Bonnie Nijst is president and chief executive of Zeesman Communications, a Beverly Hills brand strategy and marketing firm that she owns with her husband, Arthur Zeesman. Clients include Four Seasons Residence Clubs, Griffith Observatory, Pioneer Electronics, Walt Disney Co. and the cities of Los Angeles and Beverly Hills. Before joining Zeesman in 2000, Nijst worked in senior management at Medialink Worldwide Inc., PR Newswire and Marketwire.