Consumer spending trend is a shaky foundation for economic recovery


Increased consumer spending has fueled hopes that the current economic recovery will keep getting stronger, but behind the encouraging numbers is a little-noticed reality: Much of the new spending has come not from America’s broad middle class but from a small slice of affluent people at the top.

And upper-crust spending, while welcome, can be worrisomely volatile: Since it involves luxuries, not everyday necessities, the buying can suddenly shrink if something such as the recent stock market plunge panics affluent shoppers.

What’s more, some analysts calculate that another big chunk of the recent spending spurt has come from an even shakier source — delinquent homeowners who have more cash in their pockets because they’ve stopped making mortgage payments now that their houses are worth less than the loan amounts.

Economists’ uneasiness over building a recovery on such uncertain foundations is all the greater because the larger fundamentals are also shadowed by uncertainty.

The improving job market should broaden the base of consumer spending, but wages are not expected to go up fast, which will crimp middle-class spending power.

Moreover, the job gains this year have gone largely to less-educated and lower-income workers, according to Labor Department statistics.

“The economy can grow if lower-income households aren’t able to spend, but it can’t flourish,” said Mark Zandi, chief economist at Moody’s

The recent acceleration of spending “was a little bit of release of pent-up demand,” said Ken Goldstein, an economist at the Conference Board, a New York research group that tracks consumer activity.

“We survived the recession, we deserve a night out,” Goldstein said of the mood of many spenders. Without much more job growth and bigger incomes, he said, “that window will close fast.”

The surge in spending by upper-income Americans could be seen in the upturned sales of high-end cars, clothing and luxury services. Nieman Marcus, Mercedes and Morton’s restaurant, among other companies catering to the affluent, have prospered accordingly.

Since December, sales at luxury chains have outpaced those at department stores and discounters, helping boost overall consumer spending by a surprisingly robust 3.6% in the first quarter, according to data from the International Council of Shopping Centers.

But an economy that has become more dependent on the well-to-do is an economy at the mercy of volatile financial markets.

The soaring stock market last year boosted the spirits of high-income consumers and helped open their wallets. Wall Street’s latest plunge and the continuing fear of a financial meltdown in Europe can just as quickly send them running for cover.

Penny Gilbert, 44, of Sherman Oaks said that what happens in Europe and in the stock market over the next few weeks would determine whether she and her family vacation in Hawaii this summer or take a trip closer to home, such as to the Grand Canyon.

“I’m very leery about the future,” she said. “That was scary last week when it dropped 1,000 points for no reason,” referring to the brief plunge May 6 in the Dow amid rapid-fire electronic trading and widening financial turmoil in Greece.

Last summer the Gilberts, who have two children in private school, were afraid to go anywhere and spend money, she said. Gilbert works part time as a research consultant. Her husband is a lawyer. “We stay-cationed,” she said.

Now, having recouped some of their stock losses and with home prices in their community stabilizing, Gilbert is getting ready to plow as much as $20,000 into repainting their house and buying a new air conditioning and heating system.

“I haven’t seen any more foreclosures in our area,” she said.

In American Express’ monthly “Spending & Saving Tracker” survey, 70% of homeowners with incomes of $100,000 or more said in April that they were planning home improvements this year, spending an average of $11,500. That’s about double the amount lower-income homeowners plan to spend.

In fact, Labor Department surveys show that the top 20% of U.S. households in income account for about 40% of all spending.

In recent months, the wealthiest Americans apparently have been driving an even more disproportionate share of consumption.

According to estimates from, they’ve also contributed an outsized share of the corresponding decline in saving, which has worried some analysts and policymakers. After rising to about 5% in the second quarter of last year, the personal savings rate fell below 3% this spring.

Economists said it’s common for affluent consumers to lead the spending in a recovery, but it’s crucial that greater prosperity spread to the rest of the population.

Zandi thinks the underwater mortgage factor may also have juiced up consumption in the first quarter: Millions of homeowners are choosing to default on their mortgages or aren’t otherwise making their monthly housing payments — and that’s freed up billions of dollars in cash for consumers.

U.S. Housing and Urban Development Secretary Shaun Donovan said that’s hard to know, but he estimated that only 10% of delinquent homeowners who have the ability to pay are opting not to do so.

Still, that translates into hundreds of thousands of families. And with monthly payments averaging roughly $1,500, said’s Scott Hoyt, a good portion is probably being spent.

Overall, consumer confidence among the general population remains historically low, according to various surveys, though it has ticked up recently.

Shawn DuBravac, chief economist for the Consumer Electronics Assn., sees some encouraging signs. In addition to a pickup in affluent consumers who are buying once-deferred home theater systems for as much as $150,000, stores are reporting that more shoppers are making bigger purchases in their visits, he said. “We see a higher selling price in 2010.”

But DuBravac also remains wary. He said recent data indicated that 18% of personal incomes are from unemployment benefits and other government payments, such as social security.

“We’ve seen spending increases, but it’s come at costs in savings as opposed to real income increases,” he said. “What we want to see is broad-based income growth, and not just a recovery in wealth.”

Mike Grossman, who lives in the Dallas area, exemplifies the employment challenges facing many consumers — and the recovering economy.

This year, he spent about $6,000 for tools and supplies to landscape his home. But in March his software firm was sold to another company and his treasurer’s job vanished.

Grossman, 45, has been looking for work ever since. “There’s just more competition out there,” said the single father of 13-year-old twin boys.

And until he lands a job, Grossman said, he won’t be doing much spending.