C-SPAN’s new digital bus visits Los Angeles
C-SPAN’s new digital bus has hit the streets of Los Angeles.
The cable television network, funded by cable and satellite TV affiliates, uses buses to visit schools and communities.
Unlike other networks, C-SPAN doesn’t “have personalities or ratings,” said Chief Executive Brian Lamb, “so we were trying to devise something we could take around the country to explain what we do.”
Two original buses were retired this month, having traveled more than 1 million miles.
The new digital bus allows for more interactivity and includes SMARTboard technology, webcams and computer kiosks with access to the network’s video library, including interviews with more than 115,000 people.
The bus parked at the Los Angeles Times building in downtown L.A. for a stopover Friday.
