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Chevy unveils refreshed Silverado for 2016

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American truck wars are heating up. Chevrolet, responding in part to new truck offerings from Ford and Fiat Chrysler’s Ram division, has refreshed its Silverado 1500 pick-up only two years after the new model made its debut.

The newly-configured full size truck will feature a new front end look on the outside and new technology on the inside. Even the entry-level models will now accommodate smart phone connectivity using Android Auto and Apple CarPlay.

Chevy’s 8-speed automatic transmission will also be available in expanded engine choices, the company said.

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The 2016 vehicles, which will be in dealerships later this year, may contribute to what Chevy says is a good year. Strong interest in Silverados and midsize Colorados has boosted Chevy pickup sales by 32%, the company reports.

According to Sandor Piszar, marketing director for Chevy Trucks, the Silverado is “the fastest growing full-size pickup brand this year.”

The Colorado has done particularly well in Southern California, the company said -- not entirely surprising, since Los Angeles is the number-one U.S. market for midsize pick up trucks.

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Chevy will have to sell quite a few more Silverados to unseat its principal rival, the Ford F-150. That truck continues to be the number one vehicle in the country.

Twitter: @misterfleming

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