Faraday Future decorates its Formula E racer with Italian flair
It’s been a big year for Faraday Future, the secretive high-end Gardena electric car company.
In January, the automaker unveiled its first concept car, a silver-and-black Batmobile-esque vehicle called the FFZERO1.
In April, it broke ground on its $1-billion manufacturing facility in North Las Vegas.
Now, the Chinese-backed company is embracing some Italian flair: On Thursday, Faraday showed off the graphic design that will decorate its new Formula E race cars, developed in partnership with Los Angeles-based Dragon Racing.
The look was created under the direction of global brand chief Marco Mattiacci, whom Faraday hired from Ferrari this year. Faraday and Dragon Racing, owned by Jay Penske, forged their Formula E partnership in July.
The Formula E circuit is similar to Formula 1 racing, but all cars are powered by electric motors — no combustion engines.
Dragon Racing became one of the 10 teams competing in the all-electric FIA Formula E Championship after many years competing in the North American IndyCar racing series. Collectively the team’s crew has more than 275 race wins, 24 Indy 500 victories and 17 series championships. In the inaugural Formula E season, Dragon Racing finished runner-up in the teams points standings.
Aside from concept cars and race cars, Faraday is developing electric cars for sale to the general public. It has yet to release substantial information about them.
As for the meaning behind the race car’s graphics, Faraday said it wanted to bridge design with its sustainable mission. The white nose, for instance, “symbolizes clean energy, harnessed from a number of renewable resources.”
“The selective flares of metallic orange are the livery’s primary visual accent,” Faraday said. “Located on the mirrors, air intake, and the underside of the front and rear wings, this highlight invokes a spark of crackling electricity across the car’s fundamental aerodynamic features.”
Twitter: @russ1mitchell
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